Around these parts we’re always throwing down the spec sheet drooling over words like ‘dual core’. Well INQ’s CEO has some words about Android manufacturers and their products and he may be on to something. So you know his product, it’s an Android based phone that’s been dubbed the Facebook Phone and even has a Facebook button so you can see your feeds, etc. and it’s running at a blistering 600mhz with 4MB of RAM. There’s the background, here are his words:
If you go to a nightclub in any city in the world, the pretty girl has an iPhone or a BlackBerry. She doesn’t have an Android phone. She has no emotional attachment to an Android phone. It’s too complicated. It’s a geek device, it’s all wrong.”
Android manufacturers are all just focused utterly on the tech, because they’re all hardware guys. They don’t get software. They’ve tried to outdo Apple with hardware, but the problem is the customer doesn’t care. The Samsung Galaxy has done pretty well, but it’s just price-driven. It’s not desire-driven. There are no lines out the door to get a Galaxy. They’ve done all this work on branding, but the name doesn’t mean anything to consumers. It’s like calling a phone ‘Alpha Centauri’ or ‘Uranus.’”
Every time CES and MWC come around, they’re all sitting there slapping each other on the back. Then out comes the iPad, and people are like, ‘Oh sh*t, we got to redo our product roadmap.’ Half the stuff disappears off the roadmap like that.
Android is fantastic, it’s a brilliant tool, but most people here think it’s about mucking about inside the Android code, but it’s nothing to do with that. You’ve got to do better experiences with the tools you get. What can you do better for the customer? Give me something useful.
I think he’s onto something. I mean, you don’t need a million core chip if the OS is good. The experience means more than the specs and that’s often lost on the industry as a whole.