I’ve been saying this for a long few years, maybe a bit less with the release of the new Z10 and the wondrous devices to follow. But even so, there is nothing wrong with reinventing your business as a service. Especially since there are two types of people in this world, those who refuse to leave Blackberry because the BBM addiction is too real, and those who managed to fight off the addiction, but still keep and eye on it.

I can’t help but wonder how they will turn this potential gold mine of leverage into a comeback for the brand. Will they limit the features outside of BB10 to give the Z10 and Q10 an appealing home advantage? Or is simply existing good enough for them?

In the first version of multi-platform BBM, iOS and Android users are expected to be able to experience the following BBM features:

  • The immediacy of BBM chats
  • Multi-person chats
  • Voice note sharing
  • BlackBerry Groups, where BBM users are able to set up groups of up to 30 people and share calendar, photos, files and more

The team here at BlackBerry has definitely been working hard to bring the much-adored BBM experience to a wider group of mobile users. In a recent press release at BlackBerry Live 2013, Andrew Bocking, Executive Vice President, Software Product Management and Ecosystem, at BlackBerry had this to say:

“For BlackBerry, messaging and collaboration are inseparable from the mobile experience, and the time is definitely right for BBM to become a multi-platform mobile service. BBM has always been one of the most engaging services for BlackBerry customers, enabling them to easily connect while maintaining a valued level of personal privacy. We’re excited to offer iOS and Android users the possibility to join the BBM community.”

BBM Quick Facts:
  • More than 60 million monthly active users
  • More than 51 million daily active users who are connecting with friends or colleagues an average of one and a half hours every day.
  • BBM users send and receive more than 10 billion messages each day, nearly twice as many messages per user per day as compared to other mobile messaging apps
  • Almost half of BBM messages are read within 20 seconds of being received; indicating how truly engaged BBM customers are

Today, BlackBerry also announced BBM Channels, a new social engagement platform within BBM that will allow customers to connect with the businesses, brands, celebrities and groups they are passionate about. BlackBerry plans to add support for BBM Channels as well as voice and video chatting for iOS and Android later this year, subject to approval by the Apple App Store and Google Play. If approved by Apple and Google, the BBM app will be available as a free download in the Apple® App StoreSM and Google Play store. Additional details about system requirements and availability will be announced closer to the launch.

3 COMMENTS

  1. Eventually will a BB device be any different from an android one? Seems like a good move but I wonder if porting such a core feature will help or harm them.

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