BlackBerry this morning has announced their 2013 4Q results. The company has managed to return to profitability earning 22 cent per share ($94 million) on $2.7 billion in revenue. This beats analyst projections and is a good sign for the company going forward. The company shipped 6 million smartphones in Q4 2013, 1 million being BB10 devices. Significantly, BlackBerry lost 3 million subscribers in the quarter (79m to 76m).
A key thing to remember that the Z10 has only been on sale for a little over a month overseas in a few markets and the US launch was last week on one carrier. T-Mobile and Verizon sales start this week. BlackBerry’s financial figures for 1Q 2014 will shed clear light on the market reception to BlackBerry’s mobile makeover and their place in it. The Z10 carries with it higher margins which should help BlackBerry continue to turn a profit.
BlackBerry noted it will increase its marketing spending to support BlackBerry 10 by 50%. It is a good sign that BlackBerry is investing even more in marketing their product.
Source: BlackBerry Earnings Live Blog