In case you’ve been living under a rock, or living your life, you might have missed the news that the BlackBerry Z10 launches on carriers AT&T (tomorrow 3/22) and T-Mobile (3/26?) and Verizon (3/28) by the end of March. AT&T pre-orders started on March 12, and Verizon 2 days later. T-Mobile opened up pre-orders for business customers but not regular consumers. With recent reports of how well BlackBerry sales had been exceeding expectation in previous launch markets the hope was that BlackBerry would continue to build on momentum and positive reports to take back marketshare in the U.S.
The latest round of reports paint a more sobering picture. Instead of long lines of consumers camping out it appears if you are in the market for a BlackBerry Z10 you will have a good chance to walk into your local carrier store and pick up a device. Checks indicate U.S. consumer pre-orders for the BlackBerry Z10 “have been light and well below expectations,” says Detwiler Fenton’s Jeff Johnston.
Are you getting a Z10 on day one? Are you even going to give it a try? I’ll be checking out the device and putting it through it’s paces tomorrow and will also gauge consumer reaction. I’m looking forward to see if the device really is as intuitive as people claim and how the RSPs present the Z10 as an option when a customer hasn’t made their mind up before walking into the store.