AT&T’s CEO of mobile business, Ralph de la Vega, revealed the carrier’s plan to offer shared family data plans in the near future yesterday at CTIA Wireless 2012.
Backtracking from previous comments made a few months back regarding the implementation of a family data plan, de la Vega said, “I’m very comfortable with the plan that will be offered to our customers.” Apparently the IT and billing issues de la Vega cited as obstacles in the past have been overcome, paving the way for shared data plans.
While de la Vega failed to get into any specifics regarding the pricing structure and availability, something appears to already be in motion. Verizon has already stated their intent to offer shared data plans this year, and AT&T certainly doesn’t want to fall behind their biggest competitor.
With smartphones starting to overtake traditional cell phones — a.k.a. “dumb phones“— it was only a matter of time before carriers would have had to offer shared data plans to entice wider adoption of mobile devices.
Tablets continue to grow in popularity, and these new shared data plans could help bolster their sales. Most tablet users avoid data plans and instead rely on Wi-Fi to connect to the internet, but shared data plans could change all that.