Friskies Launches You vs. Cat for iOS

Meow! Here’s something interesting, it’s a game you’re supposed to play with your cat. Yeah you read that right, you’re supposed to play the game on your iPad with your cat. All I can say is that you’d better either have a cat that’s declawed or a good screen protector on your iPad!! Are there any screen protectors that are cat or claw proof?

Humans have long been the dominant species when it comes to gaming, but Friskies introduces a new contender: the cat.  While humans are wasting time bragging about who’s got game, cats are in the zone at home perfecting their paw-eye coordination. Furthering its status as the leader in cat gaming, the Friskies brand ignites speculation about which species reigns supreme with the introduction of the first duel-species tablet game, "You vs. Cat," available for iPad and iPad2 tablet devices.

"You vs. Cat" is the first tablet game designed for two players – one human and one cat – to bring big-time competition to playtime.  It’s on starting today – download the free game for you and your cat at YouvsCat.com and iTunes, and start playing together like never before.

Cat-like reflexes will be put to the test when the human player launches up to five playing pieces onto the field where they tumble, collide, and bounce around. By keeping an eye on the playing field, the cat scores one point for each piece captured with deft paw maneuvers and swift taps on the screen. The gamer with the fastest paws – or fingers – wins the ultimate showdown and top gamer status as your household’s "You vs. Cat" champion.

Friskies is keeping score of matches through the You vs. Cat World-Wide Leaderboard. This automatic scoreboard uploads game points in real time from iPads connected to the Internet. See the Leaderboard and track worldwide cat gaming domination at YouvsCat.com.

"After such positive response to last year’s launch of several Friskies tablet games and apps for cats, we wanted to just keep pushing the play button. ‘You vs. Cat’ takes the fun of feeding cats’ senses through play to a completely new level," said Alison Coburn, Friskies Assistant Brand Manager. "With this new game we’re continuing to inspire curiosity and discovery beyond mealtime and bring something completely new to the world of cat play."

Buddy vs. The World
Humans aren’t the only species vying for gaming supremacy when it comes to "You vs. Cat." During the height of college basketball season, Friskies’ top cat gamer, Buddy, trained to challenge the biggest gamers of them all – college mascots – to a little friendly duel-species competition.

Buddy fearlessly faced off against bear, horse and bird mascots for a round of "You vs. Cat, "and Friskies has the instant replay highlights to prove it. See who took home the win by watching the video at YouvsCat.com.