Hmm, this app comes very close to crossing the line but doesn’t. The Moosejaw  X-Ray app let’s you see the catalog models in lingerie, you just pass the phone over the ad and it will reveal all! It’s available for both Android and iPhone so you guys are looking for a way to make you day more interesting then go grab it…

Moosejaw, the outdoor retailer famous for its quirky, irreverent marketing, has created a new X-Ray Vision app that allows you to see their catalog models nearly naked.

The free augmented reality app interacts with the Moosejaw winter catalog. The Moosejaw X-Ray App uses your device’s camera to create an ‘X-Ray Vision’ experience that lets you see what models in the catalog are wearing underneath their clothes.

Customers will be able to use the app with the printed catalog and in-shop signage as well as the digital version of the catalog on their laptop or tablet. The app is available for free download in Android and iPhone app stores. To download the app for your smart phone, visit moosejaw.com/xray.

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