They used the ‘F’ word…Free. SPB opened a forum thread with the following info on a feature phone version of SPB TV:
In this forum we are going to perform beta testing of our new service – SPB TV WAP. This is open beta program, so everyone is welcome! The only limitation is that your device must have 3G and/or Wi-Fi support. SPB TV WAP is designed for the "simple" mobile phones (feature phones). It works via browser of a mobile phone and gives access to the same channels as installable versions of SPB TV (for WM, Symbian, etc) do. To access the TV service, open the following link in the browser of your phone: http://tv.spb.com/ It’s necessary to create a free account at first. After that you’ll be able to watch TV channels. To receive information about all the changes in SPB TV WAP and other news you can subscribe to the News & Announcements topic. Just open this topic and follow the instructions in the first post.