One of the biggest draw backs to smartphones has always been the price to purchase them by consumers. HTC has recognized that the smartphone market has amazing growth potential for a well built smartphone with an intuitive user interface at a price everyone can afford. Welcome the HTC Smart by HTC that will utilize a version of their very successful and popular Sense technology. HTC Smart will also use the Qualcomm’s Brew MP: “a popular mobile operating system that enables smartphone devices to be offered at more aggressive price points, providing HTC with the flexibility to deliver smartphone features on devices across multiple tiers.”

The new HTC Smart category of smartphones will feature a finger friendly compact touch user interface with the intent for the user to be able to “Make It Mine, Stay Close and Discover the Unexpected.” The HTC Smart will be available this spring across Europe and Asia and then hopefully finding it’s way over here to the US.

Jump after the break for the whole press release on the new HTC Smart

HTC Smart’s friendly, compact design and integration of HTC Sense will
appeal to a broad range of people all over the world

LAS VEGAS, Consumer Electronics Show (CES) – Jan. 7, 2010 – HTC Corporation, a global smartphone designer, today unveiled HTC Smartä, a new type of smartphone that creates a new category of easy-to-use, connected smartphones that are accessible by people all over the world. The HTC Smart will be available this spring across Europe and Asia.

“HTC has always focused on listening to customers and setting the stage for new mobile categories, and HTC Smart is the response to customer demand around the world for an easier-to-use, affordable smartphone,” said Peter Chou, chief executive officer, HTC Corporation. “Just adding a touch interface doesn’t mean a phone is a smartphone. The integration of HTC Sense brings an unparalleled smartphone experience for people looking to do more on their phone.”

Bringing HTC Sense to the Masses
HTC Smart begins with a friendly, compact touch design and integrates an intuitive user experience that is centered around HTC Senseä, an HTC design philosophy that puts people at the center by focusing on three core areas: Make It Mine, Stay Close and Discover the Unexpected. HTC Smart enables personal customization of each person’s own phone experience. It also provides a quick and easy way to see what friends are up to via various social networks as well as quickly communicating over the phone, through text messaging or e-mail.
“HTC Smart breaks new ground in delivering the powerful, in-demand smartphone features that consumers want on a more accessible device for global markets,” said Paul Jacobs, chief executive officer, Qualcomm Incorporated. “We are pleased to be supporting HTC as they utilize the capabilities of Qualcomm’s Brew Mobile Platform open operating system to offer high-end capabilities and a compelling mobile user experience at mass-market price points.”

Qualcomm Brew Mobile Platform (Brew MP)
HTC Smart utilizes Qualcomm’s Brew MP, a popular mobile operating system that enables smartphone devices to be offered at more aggressive price points, providing HTC with the flexibility to deliver smartphone features on devices across multiple tiers.