Target Trying to Become More Like Amazon With New Acquisition

Target is being reported by  the AP to have purchased mobile technology company Powered Analytics. The acquisition has hopes of giving Target "an Amazon-like shopping experience" to in-store customers according co-founder Collin Otis. Powered Analytics, based on Pittsburg, PA is said not to be leaving their current location and will use their mobile technology, location data and machine learning to enhance the Target app for customer in-store use. Let’s hope this work’s out for Target and they don’t become too much like Amazon and quit making money.

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