I have been a big fan of iPhone Today for some time. It is, in my view, a huge improvement over the WM Start Menu, which is both inefficient (having to move from screen to screen with button presses) and visually ineffective (what was MS thinking when they chose the staggered rows layout?).
In any event, a new version of iPhone Today was released recently that makes it a breeze to set up and customize. There’s a great video on YouTube so you can see how it works and detailed instructions on installation and customization.
If you really want to get sporty, you can connect iPhoneToday with Manila Today Page and customize the MTP slider tab (see post #4) into an Apple icon (thanks bbonzz) and have iPhoneToday readily available on the Sense slider.