Microsoft is trying to push out more devices and encourage their app store. They’re running a promotion in the US where you get a $25 gift card to use in any of the app stores – Windows 8, Windows Phone and Xbox. This applies to all touch screen PCs sold from a lot of major retailers. The details are here: http://blogs.windows.com/windows/b/windowsexperience/archive/2013/12/02/windows-store-gift-cards-are-here-with-a-great-touch-pc-promotion.aspx
Good way to push the ecosystem and make devs happy at the same time.