I just don’t understand commercials anymore. If I were making a commercial to air during the second quarter of Super Bowl XLV, I would not have a skinny kid with the XOOM Tablet in a subway using Google 3D Search to find a florist while surrounded by a bunch of sheep all wearing white. Me, I got guys around a couch drinking an obscene amount a beer using the XOOM Tablet to search game facts to questions, using Google 3D Maps to buy Pizza, and streaming the Cheerleaders. I guess that is why I don’t get paid the big marketing bucks and I am just a broke technology blogger. Anyway, the video starts out with the young man scrolling though the book 1984 on his eReader App on the XOOM and then decides he needs to buy some flowers. The end of the video abruptly halts at the 16 second mark and shows a pretty hot chic getting in an elevator with the boy wonder holding some flowers.
Maybe the rest of the video will have beer and a part where she rips off her white hoody and has a Motorola Cheerleader outfit on. Just go ahead and tell me my version isn’t better. Check out the video below:
Motorola Mobility Debuts “Empower the People” Ad Showcasing Award-Winning Motorola XOOM Tablet During Super Bowl XLV
LIBERTYVILLE, Ill – Feb. 4, 2011 – Today Motorola Mobility, Inc. (NYSE: MMI), announced that it will debut a new commercial during the second quarter of the Super Bowl XLV telecast. Created by Anomaly New York, the ad will feature Motorola XOOM™, the first device running the Android™ 3.0 Honeycomb operating system designed specifically for tablets.
On the heels of becoming a new company in early January, Motorola Mobility launched a portfolio of devices at the 2011 Consumer Electronics Show and received numerous awards for introducing innovative mobile devices. Most notably, Motorola XOOM was singled out among more than 20,000 products to win the coveted 2011 CNET “Best of Show” award.
As follow up to the recent unveiling of Motorola XOOM, the 60-second spot entitled “Empower the People” embodies Motorola Mobility’s commitment to developing intuitive technology to help simplify, connect and enrich people’s lives. Motorola XOOM redefines the ever-growing tablet category by providing more ways to have fun, connect with friends and stay productive on the go. Watch videos, play games, read books and surf the Web all on Motorola XOOM’s 10.1” HD widescreen display.
Just as “Tablet Evolution” (http://www.youtube.com/watch?v=quI2I8wLPdc) got people buzzing before the CES Motorola XOOM announcement, “Goodbye 1984” (http://www.youtube.com/watch?v=ndhuEUX1kIU) further generates interest in the Super Bowl XLV spot and new award-winning tablet.
“The Super Bowl offers a special opportunity to connect a broader consumer audience to our new company, brand and devices as the most watched and celebrated sporting event of the year,” said Bill Ogle, chief marketing officer of Motorola Mobility. “Our new ad featuring Motorola XOOM demonstrates how people have more options to connect with each other, in a very personal way, through technology.”
The stylishly thin Motorola XOOM boasts a dual core processor for a smooth performance and its sleek design features a front-facing camera for video chats over Wi-Fi or 3G/4G LTE, as well as a rear-facing camera. Motorola XOOM is the first tablet to connect to the new Google Mobile Innovation service offering books, music and movies – anytime, anywhere.
In addition to being an official wireless provider for the NFL and Super Bowl XLV advertiser, Motorola Mobility will be the first-ever title sponsor of the Maxim party.