After the shakeup at Microsoft today saw the departure of two long time Senior Managers in the Entertainment and Devices Division, will Steve Ballmer be able to resurrect the failing Mobile Device Division? Robbie Bach, who was the President of the Division for the last 5 years will hand over the reigns to Steve Ballmer with no successor to be named. J Allard, who was the Senior Vice President and 19 year veteran behind the Xbox and Zune platforms will also step down, but remain in a consulting role. Allard has stated that he does not intend to jump ship and head over to competitors Apple or Google, but pursue personal interests in “adventure sports”.
While this shakeup looks to be a good move on Microsoft’s part to restructure the Mobile Device Division prior to the launch of the Make or Break Windows Phone platform later this year, I am really not sure putting Steve Ballmer front and center is the best move either. Ballmer, the highly animated CEO for Microsoft and constant target for humor by the blogosphere, will have his hands full doing damage control and repairing the Windows Mobile brand which will now of course be called Windows Phone.
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So what do you think? Is the Ballmer the guy to resurrect the Windows Mobile Division? Vote now and let you voice be heard!