In an interview with All Things Digital, Jobs and Schiller offered up reasons as to why it took them 14 years to bring the white iPhone 4 to the market.

“It was challenging. It’s not as simple as making something white. There’s a lot more that goes into both the material science of it–how it holds up over time…but also in how it all works with the sensors.”

“We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we weren’t.”

“We obviously think about this in a generic way because you have a white iPad.”

Translation: “shut up, stop asking me question and buy it! We have already bullied AT&T into letting you extended your contarct a year and 2 months early so you can have it!”

Oooh the iHumanity of it all!


source redmondpie


  1. So [crazy] people will be standing in queue for days to get a WHITE iPhone even though they are happy with the black one…

  2. Another Apple scam to get my money, just because they were finally able to get the white paint from BEHR… Bad doggy, stay away from my wallet :)

  3. I think they are clearing stock and purchased components before September and the iPhone 5. Got to get rid of that pukey 3.5 screen for a 4″…

  4. Will it still drop calls on AT&T? If so.. KEEP IT!!!!
    I’ll stay with my Windows Phone thank you very much.
    White iPhone… pfffff… must be a slow news day… Whenever other manufactures come up with another color gadget, that doesn’t make the news. Kindle went from White to Grey, did that make news? No.. Why? .. Because they’re not Apple. Have all the tech news reporters turned into Apple Koolaid drinking zombies? even CNN made it a headline story. No wonder Apple make billions, since they don’t need to spend money on ads because of you guys giving them free airtime, both on TV and the internet with these type of silly news story. What’s next? Steve Jobs is wearing a green shirt tomorrow??… ooooh.. let’s all go and get one too…. disgusting..

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