T-Mobile went out of their way to flag this as “their boldest move yet.” And judging from the looks of it, this may be not only their boldest, but their best move yet!

Besides the overly ridiculous name, Jump does have an actual meaning. You’d be surprised to know, the meaning behind the acronym is equally as ridiculous: Just Upgrade My Phone. Well then, the bases here, is gadget lovers can buy into a program that lets them upgrade their phones twice a year, or every 6 months if you want to be technical.

There is a $10 monthly fee, and a 6 month waiting period from your first sign on date before you can, well, jump. As for the price of the phone you’ll pay as a jump member, it will be the exact same price a new customer would pay. Round of applause for the pink company. A little treat for those of us who have a slight gadget problem!

T-mobile sure did a good job with turning plans and commitments into features arguably more worth it than the phones themselves. HEY! AT&T, can I Jump?

T-Mobile’s CEO had this to say:

“At some point, big wireless companies made a decision for you that you should have to wait two years to get a new phone for a fair price. That’s 730 days of waiting. 730 days of watching new phones come out that you can’t have. Or having to live with a cracked screen or an outdated camera,” said John Legere, president and CEO of T-Mobile USA, in a press release. “We say two years is just too long to wait. Today, we’re changing all that with the launch of JUMP! Now, customers never have to worry about being stuck with the wrong phone. And, yes — it’s really as good as it sounds.”



  1. On my current budget, $10/month is serious. But if you really have a case of the shinies, it could be a great thing.

  2. But that’s the point. It’s a budget plan. I am looking a shelling out $500-$600 for the 1020 in a couple weeks, and that will be painful. I am smart enough to know that I will be paying for it one way or the other, but $99 down and $20/month would be a lot easier to swallow. And no waiting two years for the next best thing. Not ready to jump to T-M, but I do hope this works well for them, so the others take notice.

  3. There is that. I’d have to work out the numbers. And that whole switching to T-Mo thing. Oh yeah, and knowing that T-Mo has no coverage at all at my parents’ and little coverage at my place.
    Well, if AT&T decides to copy, I’ll crunch the numbers… ;)

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