That is not what leak means!
You know what make my eyes roll painfully, what really gets my goat, what rustles my jimmies? All these dumb headlines that Microsoft just leaked this and just last week AT&T leaked that and following two months of being quiet Nokia leaked the other thing. To leak does not mean to package up a tidbit of what you’re working on and about to sell, blur it a bit in Photoshop, blitz sites like ArsTechnica, Gizmodo and Slashdot with it and hope someone runs it. That’s been done so much you can’t even call it guerilla marketing anymore. That’s not leaking. Leak does not mean that.
To leak, at least from a lexicographical perspective, means to release something accidentally, not deliberately and tactfully. The figurative definition has already been allocated, to take a leak. Google leaked site:wmpoweruser.com and you’ll see sixteen thousand hits. It appears on this site even more, proportionally. We know they’re not leaks, almost all of them at least, so please stop calling them leaks. Stop encouraging these companies.
Or, if you genuinely think they are leaks then we need to start calling companies out on blatant and repeated failures not to leak inside information. That should be the story in my view, that “Company X Leaked Something, LiveBlog Updates on Whose Heads Are Consequently Rolling and Other Fallout over Tarnished Reputation Forthcoming,” not whatever it is they announced, the Sea Doo having state of the art WVGA resolution, intentionally or otherwise.
Also, all right is spelled all right, two words, not alright. Alright is not all right. Stop doing that. I hate that.
What is it called when an employee anonymously disseminates intellectual property from his or her company to a tech site? It is not accidental, but isn’t that a leak?
Also, you are fighting a lising battle with “alright”. It is, or will soon be If it already isn’t, considered a legitimate word.
If he knows he’s not risking his job either because he calls such shots at this company or because he was told to do it by someone who does, then I’d call that an announcement or, not knowing which, an anonymous tip, or a reader tip. If someone gets fired in connection, or the feds get involved, related pictures containing nudity, an apparent leak.
The period goes inside the quotation marks…