When Microsoft created its Marketplace it permitted developers to distribute an unlimited number of paid apps and only 5 free apps, after which it was $20/app submission. Well that changed today according to the Marketplace Developer Newsletter:
During the past months we have been working hard to improve our overall Windows Phone Marketplace experience based on the feedback we received from you and our partners. We heard from many of you that you wanted a higher limit on the maximum number of free apps you could submit for free.
We’ve heard you and are pleased to announce that we‘ve increased that limit from 5 to 100.
Nothing wrong with increasing the cap but at 100 it’s an invitation to spam with free apps. Not sure I love this concept because the last thing we want is the Android Market. I guess the $100 upfront fee stops it from getting that out of control but I think 100 per year is a bit much since that’s essentially unlimited. What do you think?