“Celebrate Craftsmanship” and getting Mocked in Public with The New iPhone Pocket
Apple, famous for it’s innovative products and “design so clean it hurts,” has now unveiled… a knitted phone sock. Yes, the iPhone Pocket, which is basically a fancy yarn strap made with Issey Miyake so you can give your phone its own little sweater.
“Born out of a collaboration between ISSEY MIYAKE and Apple, iPhone Pocket features a singular 3D-knitted construction designed to fit any iPhone”
It fits any iPhone, comes in pretty colors, and according to Apple’s design VP, it “celebrates craftsmanship, simplicity, and delight.” Translation: it’s a cute pouch.
The real shocker? The price. The short sock is $149.95, and the long sock is $229.95. The iPhone Pocket, apparently inspired by “a piece of cloth,” which is corporate-speak for “we know this is expensive, please don’t ask questions.”
Online reactions range from “Apple fans will buy anything if it has a logo” to “Why does this look like Borat’s mankini?” (Spoiler: it really does.)
Some tech folks tried to be serious, calling it an “insanely expensive sock” while noting that Apple is slowly turning the iPhone into a wearable. First armbands, now couture phone scarves. What’s next — iPhone pants?
I’m willing to bet you don’t belive me either right? Here is the link to purchase your own iPhone Pocket Sock from Apple on thier website:
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