French Windows Phone Campaign Puts Phones On Ice

This is a pretty nifty way to get some buzz among the younger audience. First, they randomly give away phones to some people that are passing by just by having a flyer scanned. But to top it off they have some phones within a block of ice. To get them – you need to break the block and it’s all on the streets as crowds gather and hammers break. Take a look at the video. Even though it’s French it’s still pretty entertaining. The ice breaking is at 1:35:

via istartedsomething