We have seen some real advancement in mobile technology with browsers like Skyfire and in the devices like the Touch Pro II. Viewing Mobile content has never been better. I have been a huge fan of Hulu having watched countless hours while waiting on Flights and various other times where I had time to kill. But now it seems that we will no longer be able to take advantage of Hulu’s Ad based media content for free. According to Deputy Chairman Chase Carey:
It’s time to start getting paid for broadcast content online,
I would have thought with the heaps of ads hanging all over their website and on their content that they would have been making a very reasonable profit, but it is apparent that execs at Hulu are more driven by profit and think that a subscription based Hulu would in fact generate more money for them. Carey goes on to say:
“I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value,” Carey said. “Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business.”
So what do you think? I personally will not be paying for Mobile Online content and will not support Hulu as I rarely if ever watch it on my laptop. There was a lot of heated comments in several of the blog posts I read regarding Hulu changing to subscription based content, will this affect many of you who view Hulu or other free, or ad based media content on your mobile device?