More proof that Steve Jobs is dead

Wow.  Steve Jobs may have had a cult of personality going on, but Tim Cook just did the previously-unthinkable for Apple: he has APOLOGIZED for Apple Maps.

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

I applaud this move by Tim Cook: it takes guts and humility to do this.  It’s also better PR.  Which is more the attitude of an adult: saying nothing/nothing is wrong and ignoring a problem, or admitting the problem, apologizing, and the FIXING the problem?  I vote the latter.  There is too much of the former in business nowadays.  Honestly, in light of this, I really DO hope that they can make Maps work, and work well.