The minute long commercial that stars Robert Downey Jr. fails on almost every level. It starts off funny but deteriorates into a sequence of increasingly awkward scenarios. It showed very little of the company’s flagship HTC One. To make matters worse nit at any time does the commercial call the viewer to action. You walk away from the commercial forgetting you even saw this. It is that forgettable.
In a world where Apple is pulling in your heartstrings, Samsung shows you how to stop photo bombers and Nokia shows you what your eyes can’t see there is precious little space left for HTC. Sadly HTC has chosen to take up a strange space that is a money pit. Why didn’t HTC do a more playful branding like Hey That’s Cool?