Psychology of Technology: An Open Letter to Steve Jobs

Dear Steve,

You certainly deserve all the credit and attention you’ve received in recent years. Apple’s rise, fall,  and then reemergence is the stuff of corporate legend and has enabled Apple to attain a truly iconic place in the world. You personally have achieved a level of public adoration unprecedented among the geek classes. The Mac personal computer, iPod and iTunes, and, most recently, the iPhone are all testaments to your engineering genius and marketing savvy.

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