Smartphones World – All The Statistics You Need In Just One Page
In the never ending battle between smartphones, there are many types of reports, relying on different sources (ads, web browsing, sales figures which are never formal, etc.).
I will try to make some order in this statistical mess by giving you one final answer: iPhone.
(OK, just kidding… )
But seriously, here’s a collection figures that may help you understand what’s going on in mobility. As none of them is absolute of course, I’m counting on you to make the math by yourselves.
Android continues to gather strength
Android OS now represents 23.5% of the U.S. smartphone market as of October 2010, drawing close to rival Apple’s iOS at 24.6%.
RIM’s BlackBerry plunged from 39.3% in July to 35.8% in October. Ouch.
BTW, don’t you think it’s weird we get news about Android becoming the most popular mobile OS in the US for almost a year now, and still it’s just ranked as number 3? Or how about Microsoft and Palm, constantly loosing percentages without ever getting close to 0…
Is it EVER going to change? Or is it like in those dreams where you are just running endlessly without making any progress…
Anyway, just a thought…
Read more: ComScore: Android surges to 23.5% of U.S. smartphone market – FierceMobileContent
Samsung continues to shine:
Seems like 2010 is the year of the Samsung smartphones.
Short while after HTC was dominating the smartphones market with 10’s of new models each year, covering the most successful Windows Mobile and Android handsets, seems like Samsung is now taking over.
The company’s successful Galaxy S model started a line of products with the Galaxy Tab (more on that below) and Continuum , but above all, the selection of Samsung to be the manufacturer of the Nexus Two (Nexus S) definitely shows how strong Samsung is right now when it comes to Android handsets. (rest assured HTC is working on a revenge… )
I recently asked a question regarding Motorola’s Droid (Can The Droid Remain The Number One Selling Android Phone?) and from the numbers below it seems like Droid’s momentum is over…
Would be interesting to see how LG’s latest Android successful device, the LG Optimus One will help improving LG’s numbers, if at all.
Speaking of Samsung, how about those million Galaxy Tab units?
Yep, you are reading correctly, Google may think their Android platform is not ready for tablets, Steve Jobs, may think that a 7 inch tablet screen is not enough for consuming data, but the consumers may prove that all of them are wrong.
According to eWeek, 1 million Samsung Galaxy Tab units were sold already – not a bad start.
What else can we learn from it? I think we can learn a few things:
1. Steve Jobs isn’t always right.
2. Google may know a lot, but they don’t know everything.
2. There is a need for different kinds of tablets, with different sizes
3. Who knows, maybe even my own iOS based earrings, watch, and ring, could be successful sometime in the future.
4. There can be two 2’s when counting from 1 to 4….
Read more about Samsung’s Galaxy Tab sales it in here.
Women want iPhones, Men want Droids:
(Source: Nielsen)
According to October 2010 data from The Nielsen Company, 29.7 percent of U.S. mobile subscribers now own smartphones that run full operating systems.
Well, it’s about time if you ask me.
When mobile users who planned to upgrade to a smartphone in the next year were asked about their next phone, Apple’s iOS and Android were tied for “most desired” operating system.
- Among users planning to get a new smartphone, current smartphone owners showed a preference for the Apple iPhone (35 percent), while 28 percent of both smartphone and featurephone planned smartphone upgraders indicated they wanted a device with an Android operating system as their next mobile phone.
- Women planning to get a smartphone are more likely to want an iPhone as their next device, with slightly more males preferring Android.
Oh I love it! I have another one: Cool people want iPhone because it’s… well, looks cool, and geeks enjoy changing their Android ROMs because it’s… kind of fun…
(Source)
Mobile statistics based on web usage:
Measuring web usage can teach about mobile habits but sometimes also about numbers of Smartphones out there (although it’s a bit problematic).
A report by Royal Pingdom, shows a fascinating geographic breakdown of mobile Web traffic by operating system (not handset units sold). Here’s what the analysis finds:
- The two dominant mobile Web platforms are are Apple and Symbian. Apple dominates in North America, Europe and Australia
- Nokia controls Asia, Africa and South America. Symbian is weakest in North America
- Android’s strongest markets are South Korea, Austria, Denmark, Taiwan, Slovenia and the US. But the OS doesn’t dominate in any single country except South Korea.
- RIM is the dominant mobile Web platform in the Dominican Republic. BlackBerry also drives a considerable share of mobile Web traffic in Guatemala, the UK, Colombia and El Salvador.
Those numbers are likely to change as Android is now becoming the most popular platform in Asia as well…
The report also shows some top countries for each mobile OS:
Top countries for iOS
Top countries for Android
Top countries for Blackberry
Top country for Sony Ericsson by the way is Bolivia
Top country for Samsung is Namibia (just in case you will be asked…)
What about Microsoft’s Windows Phone 7?
There Windows Phone 7 sales numbers are a mystery, which could hint on disappointing numbers. According to the rumors, Microsoft only moved 40,000 phones on the first day of availability. By contrast, Apple sold 270,000 first generation iPhones on its first day of sales, and Google’s says consumers buy 160,000 Android phones every day.
Is that a failure? I certainly hope not.
The word needs another great mobile OS.
I was looking for more information without success, if you know something else, please feel invited to comment…
That’s it for today’s roundup, hopefully you found some of the information interesting. If not, we can always flash a ROM or something…
Related Posts
About The Author
The Mobile Spoon
Gil Bouhnick is a director of mobility at ClickSoftware and the author of The Mobile Spoon and ClickSoftware's MobileFever blog.
1m Tabs? No way 🙂 I want to count them myself cause I don’t know anyone who has even mentioned the thing.
Me either, but hey, it’s written, can’t argue the internet, no one lies over there…
Thanks Gil, great post and glad to see ya hangin out with us again!
I thought I read 1m Tabs shipped, but not necessarially sold. But I could be confusing it with another item.
On the stats in general, aside from nabbing an incremental market share from the big three (RIM, Apple & Google) Microsoft has the other 70.3% of the market to focus on. That’s a bunch of opportunity. Most people today grew up on Microsoft. Just need to get in their comfort zone.
Wonder what the percentage of Smartphone users were, BEFORE the first iPhone was launched compared to the 29.7% today (remember it being single digits). This number will be in the low-mid 40’s within two years.That’s a lot of new phones.
@jimski:
That’s what people just don’t get. That 70% you mention “just want a phone.” If MS can convey the ease of use of WP7, they will be ok.