So this morning I got this press release in my inbox, now if you read the title you’d think this might be something good for us, but digging deeper we find that it actually could be a very bad thing for us, the consumers.
The gist of this press release is that this company is offering its service for free to publishers and not consumers, even though it says ‘to the public’. Looking a little closer we find that the service they’re offering is meant to be ecologically smart or responsible in that instead of mailing things you can just text people advertisements, huh? Wait what? So this company is offering a FREE service to businesses to let them spam us via SMS instead of via snail mail junk mail?! How is this a good thing? And what about people who don’t have unlimited texting plans? Do they really think we want to pay per text to see advertisements?
One one hand this could be a good thing, it could be something of use, but as with anything, there is going to be people who abuse it. I can see how it might be nice to receive coupons or find store locations near us as mentioned in the press release, some people might find this useful. On the flip side though the abuse of this service is inevitable as with anything, we already receive tons of junk email and paper mail, so now we’re going to be getting it on our phones as well?
This, in my opinion, is a bad thing.
Offering a free service to spam sms people? yeah, this isn’t going to turn out too well…
Continue on to read the entire press release and form your own opinion on it…