The Windows 8 and Surface preview ads are shockingly awesome
I’ve been admittedly harsh on Microsoft’s rollout plans for Windows Phones but this month is a trifecta – Windows 8, Surface and Windows Phone all coming out. Putting WP aside, just watch the new Windows 8 official ad:
There’s a lot of touch. A lot of action. A lot of energy. It gets you excited and shows you there’s something new and you should get pumped for it too.
Let’s look at the Surface video (which I suspect will start to get some airtime in the very near future):
I’ve watched that video no less than ten times and every time I watch it I’m entirely drawn into it. It gets my undivided attention and confirms that I need to get in line for a midnight release cause this is something special.
I still have an issue with waiting until the 11th hour and then unleashing a flurry of ads, but these recent campaigns really are on a different level than the old Microsoft. They’re exactly in line with the changes the company is undergoing as they move more and more towards a consumer company that’s demanding your attention and fighting with guns blazing to get its thrown back.
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The best thing Microsoft did in the Windows 8 ad is do away with all the explaining. They show a screen that is personalized and attractive too. Look at the scene with the girl at her large screen PC and how she can see her games, her live tiles and the way everything is just right in front of her. Awesome.
The Surface commercial draws you in. You keep trying to look closer and see if you’re missing something. You want to know more and the industrial look contrasting with the colorful keyboards is just spot on. The way the screen filled up with tiles with that slick animation was a nice touch.
whoa….those are really good!!!! looks like they finally laser focused that money to the right ad companies…
Awesome baby, awesome.