UP by Jawbone with MotionX Technology Empowers You to Live a Healthier Life

I’m torn about this thing. Would you wear one of these? I mean really, would you wear this little bracelet to track your daily life? I guess if you were really health conscious it might make sense? I have to wonder though how many people will get it and then in a month or so it will end up sitting in a drawer somewhere?!  Is it worth $99.99 really?

UP by Jawbone empowers people to live a healthier life in three key ways: Measure, Engage, and Act.

Measure Your Daily Progress

One of the most basic problems in accurately tracking activity is that the sensing device must be on you 24/7 in a form factor that you won’t forget, lose, or dislike wearing. The UP wristband features a sophisticated motion-tracking engine in an attractive, durable, and water-resistant design that seamlessly and unobtrusively integrates into all your daily activities and errands — in the gym, on the trail, with a cocktail dress or business suit, and even in the shower.

"The MotionX® engine inside the UP band is the result of years of technology development and innovation. MotionX is both extremely accurate and power-efficient, which is critical in delivering a 24/7 product experience small enough to wear," said Philippe Kahn, CEO and founder of Fullpower, developer of the MotionX technology.

The UP App for iPhone ties the experience together by presenting a complete, holistic view of your health. With the "Me" screen, you can get a quick snapshot of your daily activity, how you are sleeping, and what you are eating, while the "Lifeline" feature reveals all of your prior activities (eat, sleep, move) on a continuous timeline. This unique and powerful interface allows you to see your health activity as it relates to each other over time with a simple swipe of your finger.

UP by Jawbone (wristband + App) helps you measure:

• Activity — The band automatically measures and stores all aspects of your activity: steps, calories burned, distance, pace, and active versus inactive time throughout the day.  
• Sleep — The UP band’s sophisticated motion engine automatically tracks all aspects of your sleep including hours slept, time to fall asleep, phases of sleep (deep versus light) and overall sleep quality.
• Eat — Capturing your meals in a photo journal is as easy as taking a photo with your iPhone or iPod touch. UP tracks where you’re eating, when you’ve eaten, and even asks how you feel after you’ve had time to digest your meal, making it an easy way to identify how different foods affect your body.

AVAILABLE ON NOVEMBER 6

The UP band comes in three sizes (small, medium, large) and seven colors (Dark Black, Dark Brown, Dark Red, Bright White, Bright Silver, Bright Red, Bright Blue) and will be available for $99.99 at Jawbone.com, Apple, AT&T, Best Buy and Target nationwide beginning November 6. Additionally, UP will be available at 24 Hour Fitness and other major global retailers and carriers later this year.