Popular Virtual Zippo Lighter App Comes to Android

It’s about time Android got some love from Zippo, this app has been on the iPhone/iPod for a long time now. I love my Android but I hate that it takes so long for developers to bring things to the platform.

-Zippo and skyrockit, the leading mobile entertainment agency, today announced the launch of the award-winning Virtual Zippo Lighter app in the Android Market. The Virtual Zippo Lighter brings the look and feel of Zippo’s iconic lighter to Android devices, with interactive action which mimics the real thing. The virtual lighter opens with a flick of the wrist, lights with a turn of the flint wheel and the windproof flame sways as the device is moved back and forth.

“In addition, the in-app store’s premium items have been well received by users and their active purchasing is creating a whole new revenue stream for us and Zippo which is really exciting and transformational for brand marketing.”

“The Virtual Zippo Lighter app continues to spread like wildfire. Mobile users are downloading more than 70,000 of these apps each week, and this is with no paid media support," said Jon Vlassopulos, Chief Executive Officer, skyrockit. “In addition, the in-app store’s premium items have been well received by users and their active purchasing is creating a whole new revenue stream for us and Zippo which is really exciting and transformational for brand marketing.”

The app features a variety of designs to customize the physical appearance of the virtual lighter, as well as an animated flame that reacts to movement of the phone, enabling users to continue to experience the famous “Zippo Moment” at concerts by holding the mobile device high and swaying to the music.

“Virtual Zippo Lighter is the cornerstone of our mobile efforts. It’s an organic extension of our music-focused communications initiatives, provides valuable insight on consumer preferences, and is helping us shape how we go to market with new products,” said Brent Tyler, Event Marketing and Promotions Manager at Zippo.

Virtual Zippo Lighter is free to download, including 28 free lighter designs, and over 250 premium lighter skins are available for purchase in the in-app store for $0.99 each.

The Virtual Zippo Lighter app has received more than 14 million downloads on the iPhone and more than 2 million downloads on the Nokia platform since its 2008 debut. The free app is currently available in the Android Marketplace, as well as the Apple iTunes App Store and Nokia Ovi Store.