Up until now, the only viable way to get ads on your Windows Phone app was through Microsoft’s own ad service. While Microsoft’s offering works just fine, it’s only viable in the US. AdMob will allow ads to be targeted at international audiences. This will be a big plus for anyone wanting to develop an ad supported app for an international user base.
I haven’t tried integrating AdMob into an app yet, but Microsoft Ads allows integration in a simple and easy way. If Google can do the same with AdMob, then Microsoft will have to step up its game if it wants to be the ad supplier of choice on Windows Phone. Anyone give AdMob a try on Windows Phone yet? Let us know what you think in the comments!