Apple has clearly parted ways with the super simple format of their product commercials from yesteryear. Now, we get an up tempo production to some random word association matching. Although the ads themselves are okay, I still can’t help but feel there is something more to be desired. It used to be, when an Apple commercial aired, the room stood still to see what feature they’d highlight and how they’d do it. Now? All you’re left with is this. Is this a sign?