This is kind of neat. At first I thought it was a BT headset with a retractable boom mic, I just read the headline of course. Reading on though I found that it’s actually the ear piece that is retractable! You clip the main part onto your shirt or collar or pocket and then just pull out the earbud. It’s officially launching at CES, and I don’t see a price listed anywhere…

 

 

Azeca is launching its new Retractable Bluetooth Headset at CES 2012. This first-of-its-kind, clip-on Bluetooth headset with retractable ear bud that allows users to answer or make calls with one quick touch of a button, now includes vibration.

The chic, sleek design of the Azeca Retractable Bluetooth Headset allows the user to simply inserts the ear bud into the ear when answering a call, preventing ear fatigue and the awkward ear attachment that accompanies most Bluetooth headsets. The built-in mic, easy-to-reach controls and voice calling features allow for easy dial-out. Best of all, the headset includes a vibration feature, which can be operated in quiet mode — an ideal solution for users who want to be inconspicuous, yet never miss an important call.

The Retractable Bluetooth Headset with Vibration won the CES Innovations 2012 Design and Engineering Award in November 2011. It’s the latest game-changing creation for the Atlanta-based company, which has been a pioneer in differentiated innovation since its inception in 2010. Azeca’s primary objective is bringing practical, easy-to-use and aesthetically appealing designs to the consumer electronics market. To that end, much of the company’s product development focuses on wireless stereo listening and hands-free communication. The company is actively pursuing new concepts and creating unique applications to enhance existing Bluetooth® categories in areas of fitness, stereo listening, and hands-free communication.

Azeca is the brainchild of Mark Martinez, a former Senior Brand Manager for a Fortune 500 company with more than 20 years of experience in consumer products. Before launching Azeca, Martinez guided an organization from the start-up to profitability. The company is based in Johns Creek, Georgia, a suburb of Atlanta.

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