You have to give Microsoft credit for their chutzpah. What nerve to think that Googlites would actually deign to use a Microsoft product on their Android phones. But that is exactly what MS is banking on in releasing an Android version of their increasingly popular Bing search client in about six weeks. Or is the Evil Empire just trying to stick it to Google where it hurts in preparation for the invasion of WP7.

I can’t speak for all those who have been Googlified, but having just hopped on the Android bandwagon with my recent purchase of an HTC Aria (which, BTW, I love), I plan to install Bing on my phone. I use Bing search on my PC and used Bing on my Fuze. I don’t find any real difference between Bing and Google searches. My interest has always been on the voice navigation. As I have tested both, they seem to perform equally well. The two advantages that Bing voice nav brings to the table are an auditory prompt before directions are given (gets me to pay attention to the upcoming directions) and a more pleasant voice giving said directions.

My question to you: Will enough Googlites use a product from the Evil Empire enough to justify its development?


  1. Why do they need any chutzpah credit. For Microsoft, I think it goes like this: If you can’t beat ’em, ride their open source mobile operating system’s success’s coattails by coding up some Bing crap with Android’s free SDK. Why not. Not like there are a lot of people out there who will suddenly lean away from buying that WP7 phone one day and going Google having found out that they can Bing around with a Google phone with a little search client widget with mapping features or whatever.

    As for its development, Microsoft is a pretty big company and I see very aggressive development with routine updates, and not superficial ones, of one-man operation applications, so since this is just a search client we’re talking about, one presumably written in a language many of their developers already know, it’s not exactly a huge commitment of resources whose fate of further development will be sealed by whether or not Googlers have jingoist loyalty to stay away from software like this which by the way is pretty much redundant given what Google and the Android market already provides.

    On the other hand, it is kind of a small symbolic concession on Microsoft’s part that at least some of their coded awesomeness can be unleashed on a Google-powered phone.

    But I suspect on the list of priorities of Microsoft getting Bing more market share towers over anything related to their historically failed phone division. So by all means, do this, keep it warm for all those iPhone users, stay friendly with the Chinese to slide in Bing even on Android phones to China Telecom, whatever it takes to spread Bing. Bing is their pony (and Windows 7), but Windows Phone 7, not so much.

    To answer your question a little more succinctly, this will be much more tepidly adopted by Googlers than it has been and will continue to be by iPhone users because of both loyalty and because we hate Microsoft while Apple hates Google.

    My question to you is will you see such a thing from Google showing up on those WP7 phones?

  2. As Amy Latella used to say on SNL (in her squeaky little voice), “Never mind.”

    Just shows you what happens when pithy and light meets informed and thoughtful. :->

  3. As someone who’s neither Google nor Microsoft, and quite happily that way, let me offer you my take on those two troublemakers. I’mma break it down for you metaphor style; pay attention.

    Now picture a forest. Let’s call it the Innovation Forest.

    Camp Google has a bunch of scouts slicing their way through that forest in all sorts of directions, trailblazing (some of those trailblazers losing reception on their walkie talkies when discussing wardriving protocols), leaving chalk marks in the trees of sweetness, but not stopping for long at those tries to tap into them to extract the sap and refine it further.

    Team Microsoft, with both recon and construction batallions, watches those Google trailblazers, follows them from a distance, taking note of which of those market trees have the richest sap in them. Then they call back to base with the GPS coordinates of the best trails Camp Google found and the construction battalion rolls in with their heavy machinery, the first line clearing out the trees followed by steamrollers and finally the road paving squad.

    Microsoft’s approach takes more time of course and they don’t deserve any trophies for inventiveness but when they open up those roads there aren’t too many beta signs on them and during that construction period they decorate things to add some sizzle and glitter that Google forgot about when they moved onto the Google Ride and the Google Web Accelerator trees.

    Now Apple’s in another forest altogether. The forest has no name, for security reasons. The first thing they do is build a huge wall, Berlin style, around the entire forest, then their troops, consisting of men from West Point, MIT and some engineering university, do both the secret trailblazing and the secret refinement and don’t emerge from that forest, not even to blog, until they’ve got the perfect, one antenna issue notwithstanding, product.


  4. Well now that we have been informed that the iPhone4 is “perfect” I won’t have to be burdened with all the hype for a future iPhone5. Thank goodness!

  5. @ who- I may have to repost that comment:)
    @ Doug – MS has a long history of providing their software to other hardware platforms…because they’re a software maker, not a hardware manufacturer. They gave Bing updates to the iphone before WM in fact and photosynth went iPhone. Office goes on the Mac…in the end, MS makes software for a fee. They’ll put that software anywhere and if yo have hardware that can run it, they’ll gladly take some search marketshare from anyone who wants to give it up.

  6. @who dis?!: I love your dissection of the three companies. I have been working on a post that explores the choices we have in the three main “armies” we can join.

    Would you allow me to use these characterizations while giving proper citation to you (at least within the confines of only knowing you as “who dis?!”?

  7. Well shoot Jim, what a sweetheart you are. I am touched that you’d ask for my permission (unlike David K and Simmons who thinks this gold that I spin is open season for their own posts).

    Go to town Doc, though I suppose copy paste Simmons’s copypasta as he took the liberty of proofreading some of my minor mistakes. Minor, like this whole antenna thing.

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