Applause is due because this is a pretty smart marketing technique. Apparently those pesky little Android phones just aren’t cutting it for a lot of people so Brandon Watson is swooping in to get converts. Check this out:
Molly has 50,000 Twitter followers and I’m sure a strong RSS following as well so for the few dollars that Microsoft is going to spend on sending her a Mangoized device it’s well worth the return. It’s pretty simple – if you get people to try Windows phones they love it. So this is a great way to get word of mouth advertising. And fortunately Android is selling like hotcakes so there are plenty of unsatisfied customers that Watson can pick off one by one.