A little bit ago I posted a case that had a ridiculous price attached to it. Sure it was a nice case but the price was just out of most peoples range. This PR just popped into my email and it’s from a company called Edge Design that makes some nice looking, quality cases that are priced more within most people ranges. We’re talking more about $99 and three and four hundred.
San Francisco startup EDGE Design™ has launched its introductory line of premium accessories for smartphones and tablet computers with two high-strength aluminum cases for iPhone 4S & 4. The cases are inspired by Pininfarina, the Italian car design company, and its Modulo concept car from the 1970s. The car’s groundbreaking design is widely recognized as a modern classic and is often imitated in today’s car design.
The company was co-founded by Danish-born entrepreneurs and design aficionados Jesper A. Wind andAndreas V. I. Paaske, who saw an unfilled niche in the market for smartphone and tablet accessories.
"Of the hundreds of smartphone cases on the market, I was unable to find a single one that matched the material quality and sleek design of my iPhone," said Wind, CEO. "Why buy a top-of-the-line smartphone and dress it up in a cheap plastic case?"
The company’s Alfa™ and Aktiv™ cases for iPhone 4S & 4 are made of high-strength, aerospace-grade aluminum. EDGE Design’s case boasts a unique patented chassis design with a polymer band that suspends the phone or tablet inside the case, preventing the metal from shortcutting the antennas and providing shock absorption if the device is dropped.
A unique serial number is engraved in each EDGE Design™ case to guarantee authenticity and streamline the process of product registration, which extends the owner’s warranty from 12 to 24 months.
Paaske, COO, said the company chose to manufacture in the U.S. to ensure quality. "This brand is about functionality and style – the best of both worlds. Marrying Scandinavian design with American craftsmanship enables us to produce a superior product and deliver on that promise."
EDGE Design’s Alfa and Aktiv cases sell for $99 (US) and are available at www.EDGE-design.com. Retail sales—including cases for iPad —are expected to begin early in 2012.