I’m all for Windows Phones expanding to other markets. In fact, the expansion to China may be more important than a US release as their smartphone explosion is underway and they’ll have more smartphone users than the US shortly. But I like my US Marketplace with…well apps that I can read. You guys see what’s been going on lately? This:

I can’t filter those out. Some of these apps don’t have any English at all. I love that people across the world and even those that are local and speak other languages can have access to these apps but I don’t like that they are filling up the Marketplace and I can’t filter them out. It feels like I’m getting spammed here… Jut look it’s 7/15 apps there.

Microsoft HELP!!! I just want to easily discover apps – no more, no less.


  1. Couldn’t agree more. Can filter by region. How about filtering by language. A little worse on the phone where the title is the only thing displayed {in English). So I click on an interesting app name/icon only to discover that I have no clue what it is or does.

  2. Sorry guys, but USA is not the center of the world, only a country without an own language. If you can’t read a foreign language, you have to learn (or use a translator). Just like in the rest of the world


  3. I agree that more US folks should learn more languages (I’m finally starting to understand some Spanish and Italian), but this is simply a statement about poor business model. Microsoft has left the other countries out for so long that their devs took it upon themselves to push tue aps into the US market because app hub wasn’t/isn’t available in their region.
    A customer deserves to be able to find what they’re looking for quickly. Personally, I’d love to be able to go the other way as well and search specifically for Italian/Spanish based apps. Do you know how hard it is to do that right now? In that case, I don’t want to see any English or Asian languages.
    It’s not about who should learn what, just about using readily available technology to give your customers a quicker route to find what they’re looking for and can use.

  4. As far as languages go, I know five pretty well and know one more well enough to get around in-country. (Yes, I live in the US, and I do not work as a translator or interpreter.) That doesn’t mean that I wouldn’t be benefited by a way to filter apps by language. The “foreigners” reference in the title of the article is somewhat offensive (and not necessarily true), but the need for filters is accurate.

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