In what can only be described as a “more the merrier” leap into the tablet market GameStop plans to stay ahead of the game by being the first gaming retailer to have their own special branded Android tablet.
Read more of what Chief Executive Tony Bartel said in an interview with GamesIndustry.biz published Monday here.
I got to say, that’s one bold move. I like the fact that GameStop is being proactive and defining their goals clearly. Focus never hurts your chance to succeed.
Streaming console games sounds cool, now lets see if they actually optimize the system to handle the workload.
[Update:] Technology acquired through recent acquisition of Spawn Labs is behind streaming concept.
GameStop Announces Acquisition of Spawn Labs and Agreement to Acquire Impulse, Inc.
Streaming technology company and digital distribution platform further advances GameStop’s digital strategyMedia conference call with executives scheduled for Monday, April 4
GRAPEVINE, Texas, Mar 31, 2011 (BUSINESS WIRE) — GameStop Corp. (NYSE: GME), the world’s largest multichannel video game retailer, today announced the acquisition of Spawn Labs, a streaming technology company. In addition, GameStop announced it has entered into an agreement to purchase Impulse, Inc., a subsidiary of Stardock Systems, Inc., and a leader in digital distribution. The Impulse acquisition is subject to customary closing conditions and is expected to close in May 2011.
Spawn Labs, part of the GameStop network, brings patented technology and a talented team of technologists with unique game streaming and virtualization expertise. The Spawn Labs team will work closely with GameStop’s existing R&D group to develop GameStop’s growing suite of digital game products and services.
Once the Spawn Labs integration and testing on a new consumer interface is complete, users will have immediate access to a wide selection of high-definition video games on demand on any Internet-enabled device.
“Our customers are gaming in many locations and on many devices, and we need to deliver the same great immersive experience that they have come to expect,” said GameStop President Tony Bartel. “Spawn Labs and Impulse provide a customer-friendly and publisher-friendly way for us to accomplish this.”
Impulse, Inc. provides a proven digital distribution platform that allows users to quickly and easily find their favorite games and download them to their Internet-connected devices.