We at times poke fun at Google for dominating the search market and their seemingly endless desire to saturate any and all markets, gain as much data on the consumer and get businesses to pay handsomely for the right to exploit the data. This story is about something not just advantageous to Google but downright the opposite of Do No Evil.

Below is an excerpt of how Google went after Mocality’s customers with lies and deceit. It just wasn’t the cost of doing business but a glimpse into how Google conducts its business and keeps growing at an exponential place. Mocality decided to conduct a sting operation after discovering a trend of their customers’ contact data being viewed. Mocality had changed the code in their search to redirect search results 10% of the time to a number which would be rerouted to their call center if accessed by the offending IP address. Here is an example of what happened.

“I’d like you to meet Douglas. On this call (first 2 minutes) you can clearly hear Douglas identify himself as Google Kenya employee, state, and then reaffirm, that GKBO is working in collaboration with Mocality, and that we are helping them with GKBO, before trying to offer the business owner a website (and upsell them a domain name). Over the 11 minutes of the whole call he repeatedly states that Mocality is with, or under (!) Google.

Between 10am and 1pm on December 21st, we received 6 others just like it (from 5 different Google Kenya employees) before switching back to normal service. We estimate that this team were calling 20-25 Mocality business per hour, since 7 calls over 3 hours, only 10% of calls redirected: 7*10/3= 23.3. calls/hour)

On all calls, the same script is followed – A Google Kenya employee calls a Mocality business and tries to deceive them into signing up for their competing product, by claiming that we are working together.”

Are you shocked and disgusted yet? If not there is a lot more to the story and shows just how tenacious and deceitful Google tried to go after one of their better customer’s business lifeblood.

Do no evil? Hardly.

Source: Google What Were You Thinking


  1. I think if Google’s moto was “Do as much evil as possible” , someone would complain they are not doing enough evil.
    It is unfortunate that they chose such a target of a moto “Do No Evil”, that just gives someone something to point at and say “You did evil, you are a hypocrite!”
    Did Google do something unlawful? Then call a cop.
    Otherwise, World Domination is business as usual.

  2. @Anthony Rock, Microsoft is nowhere near Google, because Google made people to fall for its “Do No Evil” mantra, but OTOH, Microsoft never preached that. They were clear right from the begining.

  3. this is a he said / she said type of argument at best, not only is the question of authenticity comes to play, but also the fact that it’s a source ‘foreign’ to readers here in U.S. (at least that’s where i’m reading from) would make its credibility further questioned.

    “How do you know this is a credible source?” and “Are we supposed to believe that it’s really Google Kenya just because the ‘rep’ said so in their language?” I would question its credibility first (but that’s just me) have you guys seen how the entire Apple store has been ‘recreated’ to sell fake products??? that was in China, i’m not surprised or impressed at all if this was just an act by scammers.

  4. @g
    Go read the source link. It’s been updated with an apology from Google.

    If you still question their credibility, (and I REALLY HATE to post a google+ link) go read this: https://plus.google.com/u/0/115264064268941645500/posts/WfALKwfmCGJ#115264064268941645500/posts/WfALKwfmCGJ

    Take your blinders off. Google’s DNE mantra is marketing fluff and nothing more. If abusing the very search results that people expect to drive business to them to instead STEAL business from them is not evil, I don’t know what is.

    Google sucks.

  5. Oh, and one other thing.

    Remember when Google “accidently collected” WiFi data in over 30 countries?

    And remember how they then DIDN’T DELETE THE DATA?

    And then ADMITTED they “accidently collected” more than just MAC +SSID info? THEY ALSO STOLE COMPLETE EMAILSAND PASSWORDS.

    Their explination was “Oops, we somehow, mistakenly, through no fault of our own, totally unintentionally, without our knowledge put in a piece of code from an experimental project, which no one noticed for three years.

    So you get to believe either A) Google is so incompetent they collect data for three years to “help provide location-based services”, but NEVER check the data. Or B) They are lying to you.

    Google Sucks.

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