They’ve got a neat contest going on at now.If you have an app idea and it’s the winning one you get $5,000 plus a phone and then they’ll release the app for free in Marketplace. Sort of a gimmick but at least the end result should be a good free app:) And to any devs out there, here’s a place to look for app ideas:) Four runners up get Zunes too…


  1. A bunch of bad moves by Microsoft.

    First they throw away all the goodwill with the developer community by going to WP7.

    Now they go out and publicly solicit new app ideas from the general public without any promise of developing any of them except for the one that gets the $5,000.

    Lastly, this is completely unoriginal – its already been done with us at appubator, inc and done better than Microsoft or AppsWell.

    If you bring your idea for a new mobile app to appubator, inc:

    1) We keep your ideas confidential (all of the contest ideas are now out in the public domain),

    2) We develop them for all the major smartphone platforms in addtion to Windows Phone (more $ and opportunity for success)

    3) We may not pay one person $5,000 upfront, but we fund 100% of the app’s development and sign a contract that gives each submitter 30% of future revenues.

    4) Microsoft is only committing to do one app. With appubator, we develop a significant % of the apps that are submitted (not just one as MS suggests in their contest). We’ve had over 300 submissions so far and have 35 apps under contract / development.

    Don’t waste your time with Microsoft, stop in at and suggest your ideas for the next big mobile app!

    We at appubator suggest

  2. If your comments are more than just a shameless plug, perhaps you should contact DavidK for a full interview. If your company can provide a valuable service to the Mobility Digest community it should warrant a full writeup and if your really a hot item maybe even a video interview. I ‘m not a developer and my ideas tend to run toward the gutter, but there are plenty of other people who frequent Mobility Digest with good taste that just might have a few ideas.

  3. appubator, inc. Suggests Microsoft Thinks Twice Before Entering Microsoft ‘App’ Contest

    This week, Microsoft announced a contest called “Hey Windows Phone, I Need This App”. This contest offers a $5,000 prize to the person who’s idea for a new Windows Phone application receives the most votes from the general public.

    We at appubator, inc. want to suggest that people think twice before participating in this contest. While a $5,000 prize sounds attractive, there are many drawbacks to your participation.

    1) Your great idea for a new smartphone app is no longer yours and out in the open for people to copy.
    2) Microsoft is only commiting to develop one mobile app from the hundreds or thousands submitted.
    3) No matter how successful your idea is, you will not participate in the revenue that your app provides above the $5,000 prize.
    4) Your idea is limited to a single smartphone platform. More than 80% of US smartphone users are on other devices than Windows Phone and you’re now missing the opportunity to make money from an app idea for those platforms.

    We’d like to suggest instead that you visit our website at Unlike the Windows Phone contest:

    1) appubator allows you to keep control of your ‘app ideas’ by keeping them confidential. Just register at and securely submit your idea to our evaluation team where it remains yours regardless if it is accepted for development.
    2) appubator will develop as many apps as there are commercially viable ideas submitted. With appubator, we develop a significant % of the apps that are submitted (not just one as MS suggests in their contest). We’ve had over 300 submissions so far and have 35 apps under contract / development.
    3) While appubator cannot pay $5,000 upfront to one lucky winner, we fund 100% of the app’s development and sign a contract that gives each submitter 30% of future revenues.
    4) We look to release apps based on approved ideas for all major smartphone platforms in addtion to Windows Phone. This increases the chances for the app to succeed and generate more money for you.

    The Microsoft contest is certainly fun and a great way to see your name in lights.

    On the other hand, if you’d prefer to have more control of how your ideas are used and want to make real money from the exploiding economy around mobile software and smartphones, be sure to come and visit apppubator at

  4. Bryan B –

    We just think:
    1) Microsoft is ripping off our business concept to push Windows Phone 7
    2) Its a really bad / inefficient way for people to see their apps developed. They lose control, limit the ideas to Windows Mobile / Phone and don’t get paid for their efforts.

    A plug for our company? Sure, but shameless, no. Microsoft is doing this the wrong way and is doing all the work for us to show that we have the right way.

    We want to bring our capital and development resources to help folks bring their ideas to market in a risk-free way.

    We’d love to do an interview and give folks more info on what we do and our efforts to date!

  5. Then I would be happy to hear more about your services, as I’m sure others would also. Now all that is needed to happen is for DavidK to find the time in his overloaded schedule to agree.

  6. Yeah.. looks like spam stuff to me… you’re going to come on here and promote your site.. if you wanted to do that you could contact one of us with an official press release for our consideration instead of filling up the comments with this junk..

  7. I agree it’s not an original idea, but if anything it’s much more of a rip off of appswell than it is of appubator. Appswell has much more of a crowd sourcing model, where users openly vote to see what gets made, opposed to appubators closed suggestion box. I thought Appswell was much bigger too. Either way, I doubt MSFT is writing royalty checks to anyone for this.

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