I try, but this hurts. The other day Microsoft announced new pop-up stores for the holidays. This includes a Times Square store. The address on their website for the store is 1540 Broadway , New York, NY 10036. Try that in Bing Maps, even with the zip code, and you end up in Brooklyn (it’s the old New York City is actually all 5 boroughs thing).

Microsoft has a way to get there on their site that works (by using 1540 Times Square, New York, New York as the address and people from NYC know those are identical addresses). Using the direct address fails though. But I did my job and sent a Twitter message to @BingMaps and sent a message to an MS employee (who doesn’t work on Bing Maps) but that hasn’t changed it. I try…I really do. But how will people get to your store when your mapping solution grossly misdirects them, even with the zip code being used?  It’s embarrassing for Microsoft at the very least.

And if you must know, Google gets the location correct.


  1. Good article and a great reminder for any company to check different websites to ensure no snafus be it maps, or anything else.

  2. Toby, all due respect big guy but I think you’re sort of overreacting both to how good the article is and how great an impact it will have on companies checking things and whether or not this thing is a snafu or just a momentarily funny little thing that won’t affect too many tens of thousands of sales.

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