Looks like HTC is tired of waiting for Samsung to deliver those AMOLED screens, and is officially switching to Super LCD (SLCD).  It was previously believed that HTC would be augmenting its AMOLED screens with Sony’s SLCDs, but it seems that they will be making a solid switch to SLCD on at least two devices, the Desire and the Nexus One.  Only time will tell if SCLD screens will bleed over to other devices and/or continue to be used in upcoming devices. Press release after the break:

Press Release:

HTC INTRODUCES SLCD DISPLAY TECHNOLOGY TO ITS PORTFOLIO

 

New Displays to be integrated into HTC Desire and Nexus One

 

Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.

 

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

 

SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III™ technology.

4 COMMENTS

  1. i’d like to see a side by side comparison.

    also still hoping AT&T picks up the Desire. i really don’t want to spend $600+

  2. At what point in that press release does it say anything about not using AMOLED? It says they’re integrating SLCD in to the product lineup because they can’t get enough AMOLED, not that they’re switching exclusively to SLCD.

    • Actually, integration was never mentioned either. It says they are “introducing” the SLCDs into the products. Since HTC is making the case the SLCD is superior to AMOLED, by citing that it performs similarly but with less power consumption, and Samsung’s inability to keep up with AMOLED demand would mean that at the minimum, the Nexus One and Disire would be produced with a majority of screens being SCLD. That being the case, it would make little sense keeping the AMOLED screens around if they are inferior to the SLCD screens like HTC is stating, especially since SLCDs are readily available while the AMOLEDs are not.

Comments are closed.