In The Biggest Mall, The Giants Face Off
In the United State’s largest mall, The Mall of America, Microsoft is moving in and it’s not just in some hidden corner. Their new store is going to open directly across the hall from the Apple store and it appears to be about 4 times larger. Jut take a look at it and you can see how the new MS store will stare down the Apple store. And check the video at the end where the person filming sounds winded just trying to walk the distance…yeah, pretty big.
Yeah, MS wasn’t the first to the retail market, but now that they got the message, they appear to be revving up in a big way. Apple has momentum on its side, but MS is about to hit pretty hard this holiday season with the likes of Windows Phone 7 and Kinect and judging from Windows Live Essentials, MS appears to be making sure they regain the consumer markets. So, what do you guys think of this? When is the Goog store going to open and just give everything away for free if you agree to hand over your passport at the door
When I was in Phoenix for work earlier this summer, I had a chance to stop by the Scottsdale Microsoft store. Honestly, I was expecting a lot more and it was rather disappointing. Hopefully they can do something interesting with the floor space.
But where is the difference compared to an boring apple store.
You have there 10 Tables with 10 devices.
Thats all. There is no wow factor also.
So what do you expect?
@Norm: Even though they only have a handful of products, the apple store plays a huge part in the service that apple’s mac os users expect. I’m not a Mac OS user, and never plan on being one, but the ‘Genius Bar’ is commonly the number one reason mac users I know love their silly little aluminum laptops and monolithic desktops. I hear they’re helpful with iPhone/iPad users too, but I bought my stuff at BB and will just return it on my replacement plan if there’s an issue 🙂
Apple understands that design (product/graphic/store) is the face of a company. The store fronts are a way to visually represent that face to it’s customers and future customers. No one does it better than Apple. People see how much effort Apple put into their presentation and associate that with the products Apple offers. It obviously works. Lets hope Microsoft can follow suit. They should have more than enough products to fill that place up.
There better be some Surface there. That’s all I’m saying.