With Surface RT little above 1 million figure and Surface Pro, which debuted a month back, 400,000, Microsoft sold 1.5 million devices and counting. Microsoft Surface GM Panos Panay mentioned recently that Surface Pro demand was higher than whatever they had expected. Microsoft_SurfaceMicrosoft had initially Surface Pro supply issue especially with 128GB model and which got resolved only recently. Now being Surface opened to more markets globally, I think it would meet Microsoft’s expectations eventually. http://www.theverge.com/2013/3/14/4105722/microsoft-surface-sales-1-5-million-rumor

Even Surface RT 64GB and then 32GB also had initial supplies issues, but eventually Microsoft caught up with it.

It would be interesting to see whether Microsoft would release a 7 to 8” Surface device and a Surface book (touch enabled laptop) later this year. The hardware quality of Surface is really beautiful and if they had added GPS sensor in both RT and Pro models, it would’ve been more hit. Now I am looking for an RT device (either from Microsoft or its OEM partners) with digitizer and pen support. It should have gotten that. I hope Lenovo would release it. Lenovo released good number of hybrids with both RT and Windows 8 platforms.

Via: The Verge


  1. Interesting thing. Take the number of Surfaces sold so far and figure the profit margin of at least $150 per device. In what world is that a failure? Failure of expectations sure but financially its a win.

    Now Microsoft just needs to continuously update both RT and Pro. I’ve always thought that the Surface RT would be a lot better device 6 months after the release than at launch. If they nail the in-huse apps they’d be golden.

    • exactly. And I read somewere that Microsoft makes $200 per Surface they sold. That means it already made $300,000,000. Even if they $150 on each, they made $225,000,000. Even if Microsoft sells at this rate by the end of the year Surface will be a billion dollar proposition at Microsoft.

      • Well, $200 on the Surfaces Microsoft sells directly. But now that they are being sold through retailers, that number will be lower.

      • Jim
        Even if their cut is much less than $200 when they sell most of them through their partners, I still can foresee it as a billion dollar vertical at Microsoft.

  2. I wanted an RT when I first got my hands on it. But I’ve changed my mind… If/when the pro gets GPS um jumping all over that mo-fo’.

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