Windows 8 (now 8.1) is out and vastly improved from the version that landed in consumers hands a year ago. Sadly Microsoft and OEM partners face a new hurdle to getting the much improved OS offering into the hands of consumers. Go into most third-party retailers and you’ll no doubt overhear a conversation that goes like this.
Consumer: “I need a new computer, which do you recommend?”
Sales Associate: “Well do you plan on being productive or will you use it for Facebook and social networking and gaming?”
Consumer: “Both but I need Microsoft Office”
Sales Associate: “Well you can,get any software nowadays on the Mac too.”
Sales Associate: “If you want a computer that will work the same way every time you turn it on get a Mac. Windows 8 doesnt and I know you want to avoid having problems after problems.”
Yes folks Microsoft’s biggest enemy isn’t Apple or Google’s Chromebooks. Windows 8’s biggest hurdle is the Nerd Herd computer associates manning the aisles at your local big box retailer.
Did you know Mac OS X was easy and simple to learn while Windows 8 requires advanced knowledge? Neither did I nor did I know, according to sales associate, finding all your apps are easier in Mac OS X. The sales associate completely neglected to mention Windows 8’s window key that returns the user to start screen where 90% of all users frequently used apps would reside.
This is why the battle will be hard and long for Windows 8. Taking on multiple enemies on multiple fronts might require Microsoft to deploy an army of Chuck Bartowski clones to deal with this threat.