The movie School of Rock was just released for Windows Phone in an enhanced version for $10. Check this out:

Experience "School of Rock" like never before with the "School of Rock" Enhanced Mobile Movie App.
Watch Jack Black as a hell-raising guitarist with delusions of grandeur. Kicked out of his band and desperate for work, he impersonates a substitute teacher and turns a class of fifth grade high-achievers into high-voltage rock and rollers. Joan Cusack portrays the principal of the private school where Black is prepping the kids for a Battle of the Bands.
While watching the film, you can pause and instantly learn more about the actors, objects, locations, or music in the scene. You can also turn on SceneIt Factoid mode to learn interesting facts while you watch. After finishing the film, view special features, create custom clips of your favorite scenes, or delve into more information using the Movie Info feature.
Please note: After installing the app, you will need to download the Movie and Special Features before fully utilizing the app.

This app is from Paramount itself and is available now. This is a great way to get media. Check out the screenshots to see what you can expect:

I think this is the beginning of what will be a lot of digitally released movie/apps to come. Very neat. I’m curious how this will tie in to a PC download via Zune.

What do you think of this method of distribution?


  1. Based on the fact that the movie is exactly the same price (800 points x 0.0125) as this enhanced movie app, it sounds like a good deal. Not really into watching movies on a small screen, but with all the extras, I may just be enticed into giving this a try. And they picked a great film to jump start the concept.

    A little curious about that last line though:
    Please note: After installing the app, you will need to download the Movie and Special Features before fully utilizing the app.

    I hope you don’t have to buy the movie AND the app to get all this stuff.

  2. @jimski: I think the last line is just a warning that the file is massive so you’ll have to do a seperate download of the movie itself over wifi or Zune but the udnerlying software (their movie player crap) is a small download that’s OTA first.

  3. We need more space. Come on Microsoft, certify some MicroSD cards already.

    Other thoughts:
    1. Buyers of new DVDs should get this as a “digital copy” or at least get a discount.
    2. As much as I love the screen on my Samsung Focus, it is still not an ideal way to watch a two hour movie. As such, $10 is too expensive.
    3. They need better (newer) titles. This product costs a lot of memory and money, make it worth both.
    4. I already mentioned that we need more memory, but I also wonder if we are going to be able to swap movies on/off the phone. They could do this with the Zune software.

  4. @dangandhi: Don’t know about you but I got 16GB on my phone.
    @DavidK; After opening the app the screen suggested I use Wi-Fi and reminded of the size of the 3G download, but did not say anything about preventing me. If I hit Cancel, the default was to only download trailers (looks like you get 4 trailers, including Morning Glory). Instead I hit the back key, turned on Wi-Fi, back a couple more times and tapped OK. Didn’t care about the download but figured it would take forever with my 1-3 bars in the house.
    @JD: All valid points. On # 4 I am going to guess that if I need to I can uninstall the app, which will hopefully remove everything and clear memory. I own it, so I can always reinstall it via marketplace. Right now there is not way to offload onto Zune desktop.

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