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School of Rock Enhanced Movie Comes To Windows Phone – New Breed of App Is Here

The movie School of Rock was just released for Windows Phone in an enhanced version for $10. Check this out:

Experience "School of Rock" like never before with the "School of Rock" Enhanced Mobile Movie App.
Watch Jack Black as a hell-raising guitarist with delusions of grandeur. Kicked out of his band and desperate for work, he impersonates a substitute teacher and turns a class of fifth grade high-achievers into high-voltage rock and rollers. Joan Cusack portrays the principal of the private school where Black is prepping the kids for a Battle of the Bands.
While watching the film, you can pause and instantly learn more about the actors, objects, locations, or music in the scene. You can also turn on SceneIt Factoid mode to learn interesting facts while you watch. After finishing the film, view special features, create custom clips of your favorite scenes, or delve into more information using the Movie Info feature.
Please note: After installing the app, you will need to download the Movie and Special Features before fully utilizing the app.

This app is from Paramount itself and is available now. This is a great way to get media. Check out the screenshots to see what you can expect:

I think this is the beginning of what will be a lot of digitally released movie/apps to come. Very neat. I’m curious how this will tie in to a PC download via Zune.

What do you think of this method of distribution?