I am a sucker for good marketing and some of the best was done by Apple with the “I’m a Mac” series they did with a Steve Jobs sort of look alike and a Bill Gates sort of look alike. The ads are hilarious and poke a lot of fun at the 800lb Gorilla Microsoft. … Read more
Nokia and Windows Phone are having three “Free Time Machine” events. They’re giving away a lot of stuff (grocery deliveries, cleaning service, dog-walking service, and access to personal concierges. Oh, and a few Nokia Lumia 900s). In each of the three cities (the usual ones – yaaaawn), they also have a celebrity guest giving away … Read more
Last week the Verizon Droid Bionic 4G by Motorola finally launched to a lot of press and fanfare. I think I saw a foam number one finger with a Bionic name on it but I can’t be sure. None the less, Verizon cranked out some pretty good commercials with the “Arena” videos that you might … Read more
We have argued about how many apps there are for each platform and how dumb a lot of them are. The more apps a platform has, the better it seems to thing it appears in consumers eyes. For example, it didn’t take long for a brand new platform, Windows Phone to get a Fart App, … Read more
The latest trend in marketing, Proximity Marketing, marketing on your mobile device based on your location and proximity to the retailer. iSIGN Media, the largest digital signage footprint in Canada with more than 1,400 locations served, reaching more than 1.5 million shoppers per day, and 3rd largest in North America is demonstrating this newest trend in marketing this week at … Read more