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A 3 day experiment in rebranding Microsoft

Pretty interesting work by Andrew Kim who decided to see if he could rebrand Microsoft in three days work. The results are a unified logo that’s stylistic, ties in with Metro and conveys a modern message. In other words, it’s willing to look beyond Windows. While I’m not all in on this, it proves a significant point – regardless of the products that Microsoft is selling, it’s branding is way off and until they correct that they’ll always be seen as the old tech company that was.

Check out the full post here and share your thoughts.