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Asus and Acer Scale Back Ultrabook Orders: No Shock–No Marketing = No Sales

I just read BGR/Digitimes reports that Acer and Asus have reduced their expected sales of Ultrabooks. If you haven’t seen them, these are MacBook Air specs and form factors with slightly lower prices. But if you’re a PC person then these devices are pretty hot, super light, super thin, powerful enough and light on batteries as well.

So why aren’t they flying off of shelves? Well no one even knows they exist. I mean, you may know your Zenbook from your Samsung Series 9 and your Acer S3 but that’s cause you read tech blogs (sorry, I’m with you but we’re a niche and we all know it). Until you see these things on tv and show them coming out of a manila envelope and talk about their batteries and price you can’t expect them to sell themselves. Don’t think that blogs are enough.

Get on tv and show me these things and if you’re not willing to do that then just keep slashing sales expectations.