I must be missing something here because I recall the thing that made e-readers so ideal for reading was e-ink. It’s not just that, they’re super sharp and look like real paper and are easy on the eye, while be glare free and super easy on the battery. Then comes the Nook Color and at $250 it comes with a 7” color touchscreen display at 1024×600 (which makes the PPI 169 which is close to the iPhone 3 (165) whereas the iPhone 4 is 326 PPI and the HD2 (217), Diamond (286) and Nexus One (252) all have higher PPIs). It’s also running Android but it only has an 8 hour battery to it. So you get Android under the hood but they are limiting the apps you can install on it (Pandora, photo gallery, some light games and MP3 abilities at launch and more to come in the future but still limited). But the device is, first and foremost, an e-reader so you need to pin it against the newest Kindle. The Kindle is slightly smaller with a 6” display but it is e-ink and the new screen is 50% higher contrast than the last Kindle, can withstand direct sunlight and has a battery life that’s one month (that’s a lot more than 8 hours). It’s $140 for wifi and $190 with 3G. The battery life and screen differences are pretty substantial. I mean, if I’m getting 8 hours of battery life for $250 for Android then I may as well just get a generic Android tablet and then it’s unlocked to the Android market and can run any app. Without seeing the screen, I’ll presume it’s a highest contrast/viewing angle than a typical tablet but you lose the majority of Android.
Ok I’m done rambling but someone explain to me why they would pay $250 for an Android e-reader that’s not a first in class e-reader and is not a first in class Android tablet. I feel like it’s in dead man’s land falling between two niches but not excelling in either. You?